VIP guests Sofia Richie Grainge, Damson Idris, Sonam Kapoor, Junho Lee and Nicole Warne sat front row while Jon Batiste performed the finale.
Tommy Hilfiger headlined New York Fashion Week on Friday, February 9th, with “A New York Moment”. In an evening of Hilfiger Hospitality at The Tommy, a red, white and blue takeover of the Oyster Bar, the brand brought fashion, entertainment and celebrity to Grand Central Terminal. Starting as a love letter to New York, the Fall-Winter ‘24 collection channeled the city’s unique style and reinterpreted it with a distinctly Tommy twist. The evening heralded a return to TOMMY HILFIGER’s DNA, the codes of Classic American Cool style, and a look inspired by a New York City life.
The ‘Tommy’ Family Sits Front Row
New long-term TOMMY HILFIGER Womenswear ambassador Sofia Richie Grainge is reshaping what it means to influence fashion today and brought her take on Classic American Cool style to the front row, joined by music producer husband Elliot Grainge. Damson Idris, Hollywood actor and multi-year TOMMY HILFIGER Menswear Ambassador also made a special guest appearance. Idris is currently filming APXGP, a highly anticipated Formula One™️ feature film sponsored by Tommy Hilfiger and produced by Sir Lewis Hamilton’s Dawn Apollo Films banner.
Continuing the TOMMY HILFIGER legacy of partnering with the most iconic pop culture talents from around the world, the New York venue was graced with the elegance of Indian actress Sonam Kapoor, the trailblazing talent of Korean icon of film and music Junho Lee, and the sophistication of star of Australian fashion Nicole Warne. Thai music and entertainment sensations Pond Naravit, Phuwin, Win Metawin represented the T-Wave movement at the show.
TOMMY HILFIGER Fall ‘23 campaign star Paloma Elsesser walked the runway while her brother Sage Elsesser watched from the front row alongside GloRilla, Central Cee and Nayeon – stars of pop culture who have also featured in recent brand campaigns.
Star of entertainment Kelly Rutherford attended the show alongside new Tommy Family ambassadors Noah Beck, Sabrina Quesada, Jasmine Tookes, Lyndsey Vrckovnik, Sophia Hublitz, Mason Gooding, Justine Skye, Elle Smith, Orion Carloto and Grier Henchy. Special guests included Edison Chen, Mia Regan, Xenia Adonts, Jacob Rott, Adele Exarchopoulos and Ryan Prevedel.
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SARKK was founded in 1998 with the aim of being the exclusive Tommy Hilfiger distributor in Romania, Greece, Cyprus, Bulgaria, Albania, North Macedonia and Moldova.
Since July 1, 2019, the company has also been appointed as the exclusive distributor for Calvin Klein in Greece, Romania, Cyprus, Bulgaria, Albania and North Macedonia.
The expansion of the company is based on an omnichannel approach and the products of both brands are available in physical stores, through Shop In Shop partnerships, Outlet stores, a wide network of wholesale customers, as well as on tommy.com
Always aiming for organic and sustainable development, guided by CSR values, SARKK, with steady and confident steps, is one of the healthiest corporations in the industry and is expanding by captivating even the most demanding consumers.
About Tommy Hilfiger
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, a source of admiration and inspiration for consumers since 1985. The brand creates an iconic style that comes to life at the intersection of classic and new, created together with people that shape culture globally. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers consumers worldwide premium quality through TOMMY HILFIGER and TOMMY JEANS, with a wide range of collections including sportswear, denim, accessories and footwear for men, women and children. Tommy Hilfiger has an unwavering commitment to sustainability and inclusion.
Global retail sales of TOMMY HILFIGER products were approximately USD 9.3 billion in 2021, and the brand is supported by more than 16,000 associates worldwide – present in 100 countries and in more than 2,000 stores, including the most its global flagship store, tommy.com.